Blog: Happenings at Inscripts

CometChat: Why in-app messaging and push notifications trump SMS marketing

Some businesses make the mistake of solely using SMSes to reach out to their audience despite having a platform of their own; thus, failing to create an engaged user experience that could build customer loyalty and multiply profits in the long run.

Don’t make that mistake.

While it’s true that the majority of the people are, at any point in time, engaged with their handheld devices, it should be noted that they’re definitely not browsing their message inbox. After all, there is a plethora of applications and services available today, for everything you need, even seamless communication.

Especially if you have a platform of your own, it makes little sense to go out of your way and use a medium that is less likely to be appreciated by your audience.…