In today’s e-business environment the emphasis on attracting and retaining customers has become the key to business growth. When a prospective customer searches online for a product or service, the emphasis is on providing all possible products or service in the category that a customer is searching for in one platform.
This will allow the marketplace platform provider to attract and retain the customer. This form of providing a complete set of product or service on an online marketplace or marketplace platform has replaced the traditional market space.
What is a Marketplace Platform?The online marketplace provides a virtual place for multiple sellers to put their products or service for sale.…
